|Webster Bank’s Marketing team acts as a customer advocate and leverages customers as well as industry insights to position Webster and to develop offerings that help our business partners and customers achieve their financial goals. The Marketing team consists of Strategic Marketing, Brand, Market Research, Marketing Analytics, Product Management and Internet.|
The Strategic Marketing and Brand team creates and executes corporate and line-of-business campaigns to drive image, awareness, and business unit results through media as well as direct response vehicles like direct mail.
The Marketing Analytics team uses customer and marketplace analytics to segment the market to define Webster’s target customers, and understand their needs.
The Product Management team develops a streamlined set of competitive products and services.
The Internet team develops the company’s Internet capabilities and increases usage of this strategically important channel.